SHAMONTIEL L. VAUGHN
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I Do See Color 2025 (on Substack)

“Seeing” color is no more a problem than “seeing” height. Disrespect and discrimination solely based on melanin and offensive stereotypes are the real ​issue.

​Subscribe to this Substack column for $5 per month or $50 per year to read race- and culture-related posts. 
For $80 as a founder, get full access to “Black Girl In a Doggone World™,” “Homegrown Tales,” "One Black Woman's Vote" and “Window Shopping” too.

(Looking for IDSC 2019? Click here. 2020? Click here. 2021? Click here. 2022? Click here. 2023? Click here. 2024? Click here.)


Advertisements ~ Amazon

As an Amazon affiliate, I earn a percentage from purchases with my referral links. I know some consumers are choosing to boycott Amazon for its DEI removal. However, after thinking about this thoroughly, I choose to continue promoting intriguing products from small businesses, women-owned businesses and (specifically) Black-owned businesses who still feature their items on Amazon. All five of my Substack publications now include a MINIMUM of one product sold by a Black-owned business. (I have visited the seller’s official site, not just the Amazon Black-owned logo, to verify this.) If you still choose to boycott, I 100% respect that decision.
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ADVANSYNC Class of 2025 Authentic Handwoven Kente Cloth Graduation Stole
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Self-Imagined Vision Board Book & Kit – Vision Board Supplies for Women & Men – Journaling & Goal-Setting Tool – 200 Motivational Images
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ADVANSYNC Black Girl Magic 2025 Authentic Handwoven Kente Cloth Graduation Stole

40. BlackTechLogy: Get the mobile app, not the extra monitoring ~ Know what permissions you're giving your app to avoid overspending
39. Guess which politician convinced me to learn the 'Boots On the Ground' dance? ~ Why news enthusiasts need a positive outlet during this presidential chaos
38. When minding your business helps bullies flourish ~ When is it ever OK for a mother to call her daughter a "bitch"?
37. Is 'Gingers Are Black' helpful or a weird way to get a cookout invite? ~ The connection between "Gingers Are Black" and comedian Druski's "white boy" skit
36. Yes, Malcolm X 'changed the world' ~ Honoring Malcolm X's 100th anniversary and historical legacy
35. What I learned from creating an AI boyfriend ~ While singles are embracing AI boyfriends and AI girlfriends, this is not taking off in popularity with most African-American singles.
34. If somebody speaking anything other than English annoys you, seek anger management ~ From Rep. Brandon Gill to Laura Loomer to that one guy in college, being bilingual or multilingual is not a crime
33. While the Trump admin is banning books, Ryan Coogler has become a history teacher ~ The Chinese history lesson I did not expect to learn in 'Sinners'
32. VIDEO ~ What can I say that hasn't been said about the fatal beating of Tyre Nichols? ~ The de-escalation story in high school that further proves why Black people get so upset by overly aggressive police
31. Why everybody should wait until they're 30 to get the first (of any) tattoo ~ From initial tattoo to cover-up, should Black people only hire Black tattoo artists?

Advertisements ~ Amazon

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Tru Colour - Assorted Bandages, Flexible Fabric Adhesive Bandages, Dark Brown Skin Tone Shade, Purple Bag, 30 Count
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ADVANSYNC GradCapBand Graduation Cap Headband – Secure Your Grad Cap on Natural Hair, Braids, Locs, Twists, and Curls (Black and Clear)
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Topicals Faded Brightening Under Eye Masks | Revitalizing Patches to Depuff, Hydrate, and Illuminate | Diminishes Dark Circles and Fine Lines

30. Ignore the racist 'joke,' expect more racism to follow ~ While Saquon Barkley is who racists would want to befriend, Jalen Hurts distancing himself is another way of taking a stand without arguing
29. If you're new to investing, here are five easy ways to test the waters ~ Almost half of Black stock investors are between the ages of 18-34
28. The Diddy indifference is too similar to Black men who voted for Trump ~ While there are a sizable number of Black men who DO NOT deserve to be in prison, some earned it
27. BlackTechLogy: Could artificial intelligence make drivers safer or just profile Black drivers more often? ~ From 2003 until now, have Chicago streets gotten safer with technology lurking near intersections and DuSable Lake Shore Drive?
26. BlogTalkRadio memories with Black authors, Black historians and Black marketing ~ While the free podcast hosting site shut down in January, here's hoping the podcasters found a new home on other streaming platforms
25. BlackTechLogy: Copilot versus ChatGPT: Which is better for job inquiries? ~ BlackTechLogy: Could artificial intelligence help reduce the time-consuming process of writing cover letters?
24. Trump is trying to turn K-12 into my experience at Northern Michigan University ~ Anti-DEI ultimatums in K-12 schools is solely to make sure Black students do not learn American history properly
23. 
Why I'm supportive of Hands Off 2025 (and understand why some Black voters stayed home during the protests) ~ Notice how there are no police officers around or riot language when white people protest?
22. Please don't write about black hair without Black people weighing in ~ The millionth reason Black editors are needed before newsroom stories are published
21. Why the Whitley Gilberts and Meghan Markles are threatening to racists ~ Yes, you are about 99% likely to be racist if you hate 'With Love, Meghan'

Advertisements ~ Recommended Reads on Amazon

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Click here for my Chicago Tribune book review of "The Wealth Cure."
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​mass paperback ​https://amzn.to/3UZZjZS

20. No, not all Black people are amused by 'yo momma' jokes ~ That one day I wondered was my English degree a waste of money
19. 
Retirees wouldn't allow Equity Arc teen musicians' dream to be shattered ~ Trump's anti-DEI vendetta stopped Black and brown students from performing with the U.S. Marine Band
18. BlackTechLogy: Never sell your likeness in photos without a signed, officially written contract ~ That time an artist got upset because I wanted to read a legal contract before she could draw my picture
17. BlackTechLogy: Don't be like DOGE, keep your online calendar private ~ If you have a Gmail account, is your Google calendar set to private?
16. Eugenics was the one thing I underestimated with Elon Musk supporters ~ The most condescending part of anti-DEI supporters
15. My side-eyed views at former Republicans, 'recovering' Republicans and Black Republicans ~ Why I'm not buying into the argument that all women will save America from Trump
14. 8 subtle things you can wear or do to celebrate Black History Month ~ Does being excited about Afrocentrism come across too pressed? Maybe, maybe not
13. I spent two hours looking at the Statue of Liberty's feet ~ The millionth reason I love Malcolm Jamal Warner's 'NAH' podcast so much
12. If you won't stand up to your racist grandfather, stop asking Kendrick Lamar to stand up to Trump ~ The Super Bowl performance I went from being excited about to being wary
11. One Black Woman's Vote: For the next 28 days, I will treat Trump like he treats Black History Month ~ This insignificant man will be blocked out by those who are not afraid of him

Advertisements ~ Recommended Reads on Amazon

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Available in paperback (https://amzn.to/3X9nZ3t), hardcover (https://amzn.to/3M9enj0), Kindle (https://amzn.to/3WRFfJh), audiobook (https://amzn.to/4cztddg)

Click here for my Chicago Tribune book review of "The John Carlos Story."
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Available in hardcover (https://amzn.to/3yHPvvK), paperback (https://amzn.to/3M9d1Vs), Kindle (https://amzn.to/3AvQ6RG), audiobook (https://amzn.to/4dSlacV)

Click here for my Chicago Tribune book review of "The Autobiography of Malcolm X."
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Available in hardcover (https://amzn.to/46UH38R), audiobook (https://amzn.to/4fQH81p), Kindle (https://amzn.to/4czspFg)

Click here for my IDSC Substack book review of "Black AF."

10. Black-owned businesses can survive without anti-DEI Target ~ Black consumers, be careful with Black-owned businesses who care more about luxury than equality
9. Please tell Katt Williams to have a piping hot mug of STFU before speaking about VP Kamala Harris again ~ Regardless of Trump's anti-DEI antics about MLK Day, Juneteenth and Black History Month, IDSC will honor all of the above
8. Post-backlash from anti-DEI campaign, Air Force resumes with showing Tuskegee Airmen and WWII women videos ~ Tuskegee Airmen stunt confirms how much Trump plans to desperately erase Black history 
7. Snoop Dogg supports same president trying to give death penalty to drug sellers ~ Menthol ban removed, WHO removed: Is Trump trying to kill black people? (Original article on One Black Woman's Vote.)
6. Yes, dog walkers are political activists too ~ The cat Rover job that I just wasn't comfortable with taking
5. Ms. Jackson proves to be 'nasty' to Vice President Kamala Harris ~ Janet Jackson thinks VP Kamala Harris has a secret white father
4. Slandering black women for going to college has to stop ~ The most cringeworthy moment in Scottie Beam's and Desus Nice's "Bet" podcast was a response to Tyler Perry's "Six Triple Eight" film
3. Former President Obama does not have the luxury of being Bruce Fischer ~ Why it's annoying to hear social media users complain about Obama and Trump chatting
2. Even with women's increasing careers as veterinarians, why are there so few Black women? ~~ When men flee career fields where women thrive
1. 10 lessons learned from watching 'The Jacksons: Next Generation' ~ TUBI once again brings back slept-on reality shows

Substack Publications

  • Black Girl In a Doggone World™
  • BlackTechLogy
  • ​Homegrown Tales
  • ​I Do See Color
  • One Black Woman's Vote​​​
  • ​Window Shopping​
© COPYRIGHT 2008. ALL RIGHTS RESERVED.

Additional Bylines

  • ​Business, Celebrity and Health Interviews (current total: 253)
  • CBS Chicago writing clips
  • Chicago Tribune writing clips
  • FetchaDate pet care video-editing series
  • Go4Rent magazine writing clips​
  • RETHINK Retail writing clips
  • Our Ancestories writing clips
  • 21Ninety, AfroTech, Blavity, Home & Texture, Travel Noire (Blavity partners)

Links To Know

  • ​Homegrown Tales podcast: Ode to Sugarbowl Sam
  • Linktree​
  • Bluesky
  • Wag! dog caregiving profile
  • Rover dog caregiving profile​​
  • Home
  • About Shamontiel
    • Shamontiel's Bookshelf
    • Dog Walking & Sitting
  • Online Columns
    • Celeb & Biz Interviews
    • Black Girl In a Doggone World 2025 >
      • Black Girl In a Doggone World 2024
      • Black Girl In a Doggone World 2023
      • Black Girl In a Doggone World 2022
      • Black Girl In a Doggone World 2019-21
    • Homegrown Tales 2025 >
      • Homegrown Tales 2024
      • Homegrown Tales 2023
      • Homegrown Tales 2022
      • Homegrown Tales 2019-2021
    • I Do See Color 2025 >
      • I Do See Color 2024
      • I Do See Color 2023
      • I Do See Color 2022
      • I Do See Color 2021
      • I Do See Color 2020
      • I Do See Color 2019
    • One Black Woman's Vote
    • Law Blogs
    • Window Shopping 2025 >
      • Window Shopping 2024
      • Window Shopping 2023
      • Window Shopping 2021-2022
      • Window Shopping 2020
      • Window Shopping 2019
    • Mental Health
  • Pics & Video Gallery
  • Contact Shamontiel
    • Shamontiel's LinkTree
    • Shamontiel's Freelance Services
    • Advertise on Substack
    • Calendly Meeting with Shamontiel